The craft of craft writing

Push StitcheryJamie Chalmers, aka Mr X Stich, is the founder of, a website that celebrates the edgy, irreverent side of contemporary embroidery and needlecraft. In 2011 he curated the book PUSH Stitchery celebrating and in 2012 he became involved in #imapiece, a campaign using cross stitch as a form of political activism tackling malnutrition. Here Jamie offers his advice on making it as a craftwriter.

My adventures in craft writing began with a counted cross stitch pattern. It was an art nouveau head, my first attempt at stitching, and I was hooked.

It wasn’t long before I began designing my own patterns and exploring my own artist/craftastic approach to the subject. From there, it wasn’t really that long before I started feeling the need to share my experiences with others, and was born. Continue reading